China joins the Largest Consumer Tourism Online Event.
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China Intercontinental Communication Center (CICC)， a media production arm supervised by China’s State Council Information Office, partners with 3rd Planet to co-organise the largest consumer tourism initiative online. The massive project, Wonders of the World (WOW) will be launched to consumers globally in the first quarter of 2014.
CICC, is the longest established co-production documentary company in China. Working together with international broadcasters, CICC has co-produced and broadcast over 200 hours of high quality factual programs, showcasing the many faces of China: its dynamic economic growth; its diverse cultures; its ancient history and its cutting edge science and technology; as well as its natural beauty, little-known outside the country. Over the years, CICC have created outstanding documentary series that have been broadcast around the world and well-received by audiences, such as Invite Mr Wright (Discovery Channel), Man Made Marvels (Discovery Channel), Mega Structures(National Geographic), Lonely Planet Six Degrees (Discovery Channel) and View on China from Japanese Stars (BS Asahi), winning over 20 international awards.
CICC aims to have the WOW launch event, helping non-Chinese tourism organisations to reach out to the affluent Chinese online community, at the same time promoting some of China's most iconic destinations to the rest of the world.
WOW will see the largest-ever gathering of countries, travel-related businesses and consumers in an international online expo. It will be a joint collaboration of government, private tourism sectors, technology leaders and telcos globally. The goal is to stimulate growth of visitor arrivals and tourism receipts, at the same time generate greater return of marketing investment for the tourism industry.
Mr Jing Shuiqing, Director of Film and TV Division of CICC added, "CICC is pleased to play an active role for the Wonders of the World project and will help to boost the Chinese tourism industry, as well as bridging the language and cultural barrier for the world's tourism."
ABOUT 3RD PLANET3rd Planet is a new media company that offers travel and tourism industry an interactive 3D online media platform to connect and engage the consumers worldwide. It depicts interesting places of the world and help global audience experience and learn about global tourism locations online through a realistic 3D interactive environment.
ABOUT CICCChina Intercontinental Communication Centre (CICC) is the media production arm supervised by China’s State Council Information Office and is one of China’s largest documentary producers, specialising in the genres of nature, history and culture. CICC’s core business is co-production of world-class documentaries about China with a range of international broadcasting partners. Founded in 1994, CICC has a team of highly talented producers with experience in the international television industry. CICC enjoys an excellent relationship with China’s government agencies and is one of the few organisations in China that has been granted a license to host foreign film crews. Among the international production companies and broadcasting networks CICC has worked with are National Geographic Channels, Discovery Channels, PBS, D3 TV Station, Arte, ZDF and Vox (Germany), TBS and BS Asahi (Japan), NHNZ (New Zealand), Granada, Lion Productions and the National Film Board of Canada.
CONTACT INFORMATIONMs Karen Choy