3rd Planet presents - The World's Largest Tourism Event Online

13th MAY 2013


Lenovo and 3rd Planet partner to offer tourism industry a new way to market destinations

Wonders of the World (WOW) app on Lenovo devices to be gateway for destination-based travel information services
Click here to download the press release.

Lenovo and 3rd Planet, an interactive 3D travel online media have signed an memorandum of understanding to explore ways in which the tourism industry can brand themselves on Lenovo’s devices.

Tourism organisations participating in the Wonders of the World project, can now be part of the Wonders of the World application (app) made available to Lenovo's consumers. The app allows consumers to explore their preferred vacation destinations virtually in a realistic, interactive 3D environment. Coupled with useful features, this app lets users share the 3D scenes with their friends and families though Facebook, Twitter, Renren and Weibo.

For the 13th quarter in a row, Lenovo was the fastest growing among the major PC vendors. In the “smart connected devices*”, Lenovo is now the world’s third largest maker of PCs, smartphones and tablets globally. Lenovo will make this app available through their latest range of devices, starting from the first quarter of 2014.

Tech-savvy and affluent consumers, who can afford to purchase the latest technology devices, are the ideal target audience for most tourism organisations, as they are likely to stay longer and spend more for their vacations.

Said Mr Terence Mak, CEO of 3rd Planet, "With this partnership, tourism organisations participating in the WOW project will now have additional branding opportunities. We will work with Lenovo to provide customised apps on the various operating systems within Lenovo's range of products for the particular tourism organisation, featuring its brand and slogan, and direct users to the exact interactive 3D scene page of the country or city. Tourism organisations can also choose the specific markets they want to reach out to."

"Consumers will be given a stunning visual treat of how their desired travel destinations look like through our interactive 3D platform, seen through the devices of one of the best selling PC brands in the world," Mr Mak added.

Howie Lau, VP Marketing & Communication, Lenovo Asia Pacific, added, "As a technology leader, we want to empower our customers with innovative products and content. These customers are curious and impatient to explore the world around them. Our involvement in the WOW project will certainly get our users constantly engaged and edutained, giving Lenovo a unique edge in the global PC market."

Availability

Lenovo shipped 52 million ** personal computers (2012) and will make the Wonders of the World travel app available from the first quarter of 2014.

*IDC4Q12 Worldwide Quarterly Smart Connected Device Tracker
** IDC Worldwide Quarterly PC Tracker, January 10, 2013

ABOUT 3RD PLANET


3rd Planet is a new media company that offers travel and tourism industry an interactive 3D online media platform to connect and engage the consumers worldwide. It depicts interesting places of the world and help global audience experience and learn about global tourism locations online through a realistic 3D interactive environment.

3rd Planet is the presenter of Wonders of the World, the flagship event featuring the best of the best destinations from each country in interactive 3D, launching in first quarter 2014.

WONDERS OF THE WORLD PROJECT - A GLOBAL TOURISM INITIATIVE REACHING OUT TO 600 MILLION CONSUMERS


Wonders of the World (WOW) is a global event that will be launched on the largest venue ever built - The Internet. It will debut in 1st Quarter 2014 and will allow the global tourism industry to showcase the best of each country’s travel destinations to the global audience in a highly engaging interactive environment (Interactive 3D). This mega event will also involve the participation of the entire travel industry including media, travel portals and industry partners to join the most talked-about consumer event and share in the extensive publicity that will be created targeting 600 Million consumers across 6 Continents.

The event will also herald the launch of many new innovative services, which will be available on the hottest-selling consumer devices like the Apple iPads and Android Tablets.

More than 750 tourism organisations have been invited to participate in this international launch event to showcase their top-notch destinations worthy to be part of the Wonders of the World Project. This has generated strong interests and positive feedback from tourism organisations.

This includes our partnership with China Intercontinental Communication Center (www.cicc.tv), who is supervised by China's State Council Information Office. CICC is the co-organiser for this project. CICC will be the lead to bring the world tourism culture to China, and Chinese tourism culture to the world. Here is a press article link on our partnership with CICC - www.etravelblackboard.com/article/139916.

For a consumer perspective of the event, please visit www.3rdplanet.com/wowvideo. To access the demo, please visit www.3rdplanet.com/#demo.

ABOUT LENOVO


Lenovo (HKSE: 992) (ADR: LNVGY) is a US$30 billion personal technology company – the second largest PC maker worldwide and an emerging PC+ leader – serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile Internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the Company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smartphones. Lenovo, a global Fortune 500 company, has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com

CONTACT INFORMATION

Ms Karen Choy
Events Director
3rd Planet Pte Ltd
URL: www.3rdplanet.com
Tel: +65 3152 0578
Email: karen.choy@3rdplanet.com
Skype: karen.choy69

Mr Derrick Koh
Head of Communications, Asia Pacific
Lenovo
Tel : +65 68271000
Email : derrickk@lenovo.com