3rd Planet to Release Mobile Travel App to Target 145 Million Tablet Users Globally
Click here to download the press release.
3rd Planet has developed the interactive 3D Wonders of the World (WoW) mobile travel app for iOS and Android-based tablets. The app will be available for free download in the respective app stores when launched in the 1st quarter of 2014 to the consumers.
The Wonders of the World Project is jointly organised by 3rd Planet and China Intercontinental Communication Center. It will showcase the most iconic destinations from around the world in interactive 3D on the Internet, which global consumers can easily access through most smart connected devices.
According to ABI Research, mobile device manufacturers will ship approximately 145 million iOS and Android-based tablets globally by the end of 2013, with an annual growth rate of 20%.
The travel app will allow consumers to:
•Explore the "Wonders" simply by touching and scrolling with their fingers, or by rotating and moving the tablet
•Share the destinations with friends and family through Facebook, Twitter, Weibo and Renren
With more than 87% of travellers using the Internet for the bulk of their travel planning, understanding the location in detail becomes critical in order to spend enough time to enjoy the views and experiences of the actual destination, especially UNESCO world heritage sites. However, with the current resources from the Internet, travellers often did not plan enough time as there is no way to deeply comprehend the size of the location, and the key points of interests.
The WoW project aims to edutain (educate and entertain) affluent, tech-savvy consumers to help them understand travel destinations better, through presenting destinations in immersive interactive 3D.
With the introduction of the mobile travel app for tablets, it will certainly present a quicker and greater outreach to the consumers.
ABOUT 3RD PLANET3rd Planet is a new media company that offers travel and tourism industry an interactive 3D online media platform to connect and engage the consumers worldwide. It depicts interesting places of the world and help global audience experience and learn about global tourism locations online through a realistic 3D interactive environment. 3rd Planet is the presenter of Wonders of the World, the flagship event featuring the best of the best destinations from each country in interactive 3D, launching in first quarter 2014.
WONDERS OF THE WORLD PROJECT - A GLOBAL TOURISM INITIATIVE REACHING OUT TO 600 MILLION CONSUMERSWonders of the World (WOW) is a global event that will be launched on the largest venue ever built - The Internet. It will debut in 1st Quarter 2014 and will allow the global tourism industry to showcase the best of each country’s travel destinations to the global audience in a highly engaging interactive environment (Interactive 3D). This mega event will also involve the participation of the entire travel industry including media, travel portals and industry partners to join the most talked-about consumer event and share in the extensive publicity that will be created targeting 600 Million consumers across 6 Continents. The event will also herald the launch of many new innovative services, which will be available on the hottest-selling consumer devices like the Apple iPads and Android Tablets. More than 750 tourism organisations have been invited to participate in this international launch event to showcase their top-notch destinations worthy to be part of the Wonders of the World Project. This has generated strong interests and positive feedback from tourism organisations. This includes our partnership with China Intercontinental Communication Center (www.cicc.tv), who is supervised by China's State Council Information Office. CICC is the co-organiser for this project. CICC will be the lead to bring the world tourism culture to China, and Chinese tourism culture to the world. Here is a press article link on our partnership with CICC - www.etravelblackboard.com/article/139916. For a consumer perspective of the event, please visit www.3rdplanet.com/wowvideo. To access the demo, please visit www.3rdplanet.com/#demo.
ABOUT CICCThe China Intercontinental Communication Center (China Intercontinental Press), set up in Beijing in December 1993, is a comprehensive international cultural communication agency complete with four export-oriented communication centers, including the Film and TV Center, the Book Center, the Cultural Exchange Center and the Network & Magazine Center. With “helping the world to understand China, and helping China to understand the world” as its goal, the Center/Press works to introduce to the rest of the world the basics of Chinese history, politics, economics, science and technology, education, culture, and the lives of the Chinese people, and also to display the latest progress China has made in social and economic development during the ongoing reform and opening-up. In the meantime, it works to introduce to China the fruits of foreign cultural development.
CONTACT INFORMATIONMs Karen Choy